YTKO is a strategic business and marketing consultancy focusing on innovation and enterprise. Our expertise is in technology venture development, creation of business and market strategy, raising investment, and taking early stage technology companies to market revenue. YTKO is the only organisation in the East of England who specialise in proof of commercial concept, a critical process for the successful exploitation of innovative products and services.

We aim to meet market requirements for the private, public and HEI sector, using an extensive knowledge base derived from 25 years of technology industry experience.

Our underlying principle is to engage and understand market needs; this focus provides strategic input and feedback to all our clients, from start-ups, through SMEs, to large corporates and public sector organisations.

Our services address all the needs of the developing enterprise, from early stage proof of commercial concept, market due diligence, creation of business strategy and prioritisation of market entry, through raising investment and strengthening teams, and tactical execution of strategy to take new companies to early revenues.

We have developed a complete venture-development service that covers

 market analysis and validation
 business and market strategy
 pricing
 value propositions
 channels to market
 barriers to uptake
 market engagement
 sales support
 business planning
 funding from traditional and informal sources
 interim and permanent management and recruitment

YTKO has a unique strength in both understanding the major challenges involved with the translation of novel ideas into commercial products and services and providing the execution.

We also manage enterprise initiatives aimed at creating the climate and infrastructure for innovation and enterprise, as well as working at an individual company level to deliver practical support services to build and grow companies. These include City Incubators, the Yorkshire Bioscience Enterprise Fellowship scheme working with all Yorkshire Universities, the Norfolk Network, Mentoring, and the Scitech series of entrepreneurship education and training.

Headquartered in Cambridge, with regional offices in Leeds, Norwich and Athens, YTKO has a local and international client base, including government bodies; major multinationals such as Analog Devices, Nokia and IBM, SMEs and new fast growth start up companies.

YTKO works with established venture capital funds, Angels, Challenge Funds and other funding organisations, manages the PRIME Initiative in Norfolk and Suffolk, and the Norfolk First angel network. It also manages a £1.2 million Proof of Concept fellowship fund in Yorkshire and is forming its own technology seed equity and loan fund, the SciTech Fund.

From product development through revenue modelling, from market evaluation to sales and negotiations, YTKO strengthens and supports new enterprise, helping to realise high growth potential.