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Innovation, in terms of either developing your products or improving your business processes often entails you changing the way the business itself works. Managing this much broader process of change is essential to maintaining and eventually enhancing the business' profitability, and for renewing its competitive advantage. This element helps managers and other team members to identify the ways in which change can be planned and managed more effectively.

Learning outcomes

After completing this element you should:

• Identify the key drivers for and constraints to change in your company
• Analyse the range of change options open to your business
• Establish a basis for robust change planning in your organisation
• Recognise the variety of responses to change amongst your key stakeholders
• Understand how to manage change processes more effectively

The element is available available here.

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