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This element is designed to give social enterprise practitioners an understanding of the reasoning behind the old maxim that those who fail to plan, plan to fail. The learning centres on the requirements of a typical business plan, on how to set SMART objectives, and most importantly, on presenting financial information, an understanding of which is critical to the success of the enterprise.

Learning outcomes

On completion of this element, you should be able to:

• Appreciate the benefits to your business of sound planning, & the ingredients of a good business plan
• Define short-term and long-term SMART objectives for the organisation
• Set budgets and measure cash flow
• Briefly examine other aspects such as marketing and social accounting
• Bring these elements together as part of a business plan

The element is available here.

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