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Most companies will have some sort of product development process which defines the sequence of activities, the control points and checklists used to manage a development project. Having a process is, however, no guarantee of success - what matters is the quality of execution of the key activities. Many of these activities take place during the 'fuzzy front end' when the product definition is still fluid. This element helps new product managers and team members to assess how well these key activities are handled and how to do better.

Learning outcomes

After completing this element you should:

• Identify how to gain a better understanding of markets and users
• Appreciate the importance of having a technology management program in place
• Produce a clear product proposal for a new product
• Understand options and implications in product architecture design
• Appreciate the issues related to Design for Manufacturing (etc)
• Understand the potential contribution of suppliers

The element is available available here.

 

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