Created Date:
Product innovation is a vital cross-functional business process through which a company can create and renew its competitive advantage. Although the pace of change may vary between industries, it is no longer enough to settle for 'business as usual'. This element helps managers and other team members to identify the role that new products play in their business, how their products stack up against the ideal and what opportunities for innovation there might be.

Learning outcomes

After completing this element you should:

• Identify the role that new products play in your company
• Recognise what typical challenges you will face in developing new products
• Understand the characteristics of a successful new product
• Identify stakeholders both inside and outside your company
• Understand value capture and sources of competitive advantage
• Explain the success (or failure) of a number of iconic products

The element is available available here.

 

Please Send feedback on this e-Learning element.