The District have been chosen from a three way pitch to redesign The Junction’s major, regular pieces of marketing print. The primary functions of the print are to effectively communicate who The Junction are and what they do. Most recent examples of Junction print have not done this, most notably failing to reflect who The Junction are and the personality of the performance spaces.

The Junction is a vibrant arts centre with a uniquely varied program covering clubs, live music, theatre & dance, comedy, young peoples events and educational projects, with a commitment to developing new audiences. The District will convey The Junction brand through two main pieces of regular print: a twice yearly brochure covering all the events in The Shed (theatre, dance, children’s, comedy, participation and a program of music that is broadly catagorised as world, folk and roots.) and a monthly flyer that covers all events in The Stripe (live music and clubs plus references to any events in the Shed that have obvious crossover appeal to these audiences, namely the comedy and music). This brochure is The Junction’s flagship piece of print and is therefore profile raising for the Cambridge based creative agency and an exciting project to be part of. The District are fast developing a strong connection with various elements of The Junction as an organisation. The agency have an on-going relationship with The Menagerie Theatre Company having created the brand and the promotional materials for their 2006 Hotbed production and subsequently promotions for Frobisher’s Gold, and Re:Design, which is to tour internationally. The District were also behind a range of the promotional material needed for this years Enter Festival, a Festival for new arts and technology based here in Cambridge the end of April 2007. The District are also currently involved in design projects with the Junction based Classworks youth theatre company.