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Innovation, whether in products or processes, can give businesses significant advantages over competitors. Managers and people who run businesses can aid innovation by removing the common barriers that prevent people being creative. They can also make constructive use of the different complementary styles and capabilities that people bring to their work. In particular, they can encourage and value smaller, less dramatic ideas, as well as the more striking, radical suggestions; both contribute to innovation.

Learning outcomes

After completing this element you should:

• understand the need for creativity and innovation in businesses
• appreciate the work involved in implementing creative ideas
• have assessed any barriers to innovation in your workplace
• appreciate how people with different styles and roles can help creativity
• understand and value both radIcal and incremental ways of being creative

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