“…the common misconception that creativity is only possible from such luminaries as JK Rowling, Tchaikovsky and Van Gough.”

Created Date:
6 April 2007

This article, from sTand up management consultancy ltd. Director Elvin Box, was produced exclusively for the Spring 2007 edition of the Chartered Institute of Marketing's newsletter ‘The Mix'.

Focusing on, and entitled, "Unleash YOUR creative potential!", the essay covers four key aspects of creative potential and its utilisation within organisations; in general and marketing departments in particular:
  1. Debunking The Creativity Myth
  2. Why Seek To Be A More Creative Individual
  3. How an Organisation Can Unleash Its Creative Talent
  4. Why Marketing teams Benefit From Unleashed Creativity

The article was written as a prelude to Elvin's talk for the CIM's south-east region at the University of Surrey on Thursday, 26th April, 2007.

The abridged version that appeared within ‘The Mix can be found at:

http://www.cimsoutheast.org.uk/media/TheMix_07_03_1174500.pdf

The full, original version is available here: http://www.cimsoutheast.org.uk/media/ElvinBox_07_03_1174500.doc


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