CBA Design and Marketing is launching a low-risk, easy to use and cost-efficient Customer Relationship Management system for SME’s: CBA CRM Designed using the best existing CRM framework as a starting point, CBA CRM capitalises on the benefits of SugarCRM technology to create a web-based system that prioritises functionality and ease of use whilst remaining cost effective.

Clive Bennett from CBA says, ‘We recognised the power and stability of SugarCRM but knew more could be done to improve the system. At CBA we've taken SugerCRM even further and now businesses can enjoy all the flexibility and security of this powerful Open Source application without any of the technical hassles’.

Before SugarCRM software, Customer Relationship Management systems were the province of large businesses that had million dollar technology budgets. The SugarCRM project was started with the belief that open source technologies had reached a point of maturation where a fast, flexible and feature-rich product could be delivered to companies who did not have money to burn.

Clive Bennett from CBA says, ‘Based on these principles, CBA CRM is a highly cost effective, web-based installation that enables sales, marketing, and support organisations to manage their customer interactions more efficiently and profitably. The system requires minimum technological know-how and is installed and configured for businesses without the need for an IT department or technical staff’. CBA CRM, which is fully localised for the UK market, can be pre-configured, set-up and installed to each businesses requirements. Clive adds, ‘With this host of benefits we anticipate high demand for CBA CRM. We hope many businesses will benefit from this clear, comprehensive and cost-effective CRM system for SME’s’. CBA CRM comes in Standard, Advanced and Custom Packages. The standard package costs £1495 and contains everything necessary to start building better customer relationships. Custom Packages, which include tailored solutions such as on-site configurations, extensions and multi-language support, start from £2745.

More information is available at http://www.cbacrm.com

CBA Design & Marketing was founded in 1991 by partner Clive Bennett. Based in Stapleford, Cambridge, the company currently employs six permanent members of staff. CBA Design and Marketing is a UK-based developer of multimedia solutions and software, primarily for the SME and small corporate markets. The company also delivers effective design and marketing solutions across a prestigious client base that includes many Cambridge-based technology and biotechnology companies. The company’s practical and pragmatic approach has proved to be highly popular with clients who appreciate honesty, diligence and industry. CBA’s highly experienced staff have expertise in Brand Development; Corporate Identity; Website Design and Development; Advertising; Brochure, Annual Reports and Newsletter Design; Content Management Systems (CMS); Packaging; Exhibition Design; Multi-Media Presentations; PR; CD/DVD ROM Applications and Direct Marketing.